FIT4U

PROJECT SCOPE

Brand Strategy & Visual Identity

CLIENT

FIT4U

Located in the center of Beja, in Portugal, Fit4U was planning to move location to a bigger space and was seeking help with brand building.

From the start of the project, the way it had built a community and trust throught the years stood up, becoming the inspiration for the new brand and concept —a refreshing wellness center - a place where people could gather to become energized and feel welcomed when taking some time to take care of themselves.

DATE

2020

TEAM

Collaboration with Frama Studio

LOGO

TYPOGRAPHY

BRAND COLORS

GRAPHIC ELEMENTS

PICTOGRAMS

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