FIT4U
PROJECT SCOPE
Brand Strategy & Visual Identity
CLIENT
FIT4U
Located in the center of Beja, in Portugal, Fit4U was planning to move location to a bigger space and was seeking help with brand building.
From the start of the project, the way it had built a community and trust throught the years stood up, becoming the inspiration for the new brand and concept —a refreshing wellness center - a place where people could gather to become energized and feel welcomed when taking some time to take care of themselves.
DATE
2020
TEAM
Collaboration with Frama Studio
LOGO
TYPOGRAPHY
BRAND COLORS
GRAPHIC ELEMENTS
PICTOGRAMS