Mineral System

Founded in 2016, Mineral System was in need of a visual refresh, but also an updated positioning, communication strategy and service experience.

Before this brand refresh, Mineral System visual brand consisted of one version of the logo, with minimum readability, no consistency and a strong use of hexagonal shapes, which created barriers and difficulties in building a professional looking brand.

The purpose of this project was to build a product-focused brand, that gives voice to the modularity, customization and performance of its products, that also communicates excellence in service.