Engineering & Design Lab
Development of a new website for BEHIND, with a comprehensive approach to bussiness strategy and service design, product communication and brand development.
The process started by structuring brand goals to establish a new brand concept that clarifies the extensive range of services and production methods - an Engineering and Design Lab - a concept that inspired the new visual identity.
This project was then followed to work on content strategy, front-end development of the website and final copywriting.
PROJECT SCOPE
Front-End Development, Content Strategy
PROJECT CATEGORY
Website Design, Brand Strategy
DATE
2023 - 2024
LOGO REFRESH WITH TAGLINE
LOGO ICON
TYPOGRAPHY
Homepage Hero
BEHIND HOW / Services Page
Accordean Menu for content references and clickable links
Footer with contacts, links and contact form
BEHIND HOW / Materials Page
BEHIND WHAT / Product Single Page
Cookies Pop-Up
Email Submission Pop-Up
BEHIND WHAT / Project Gallery
BRAND COLORS
Incandescent Red
Bringing light and energy to everyday objects, molding materials with heat and making dreams happen with bravery.
Mettalic Green
The world of materials, textures and surfaces from the industrial scene inspires experimentation and a “get hands dirty“ philosophy”
Digital Blue
Embrancing the wonders of 4.0 industry and always on the lookout for new technologies.
BRANDED ITEMS & ENVIRONMENTAL GRAPHICS
